Sporttape MTB

Brief: To create a sub brand for Sporttape.
Idea: A Sporttape product made specifically for mountain bikers. Tape that supports common muscles that are known to be injured in mountain biking rather than other sports, so it would be tougher in case of crashes, extra sticky and weather condition resistant as mountain biking takes place in all weather. As mountain biking isn't as well televised or popular as football or rugby, but it's prone more to injury.

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